About us
Who we are
Welcome to Sarrouka! We are a woman-owned online business based in Egypt, dedicated to bringing you the best in chic and affordable home goods.
Why We’re Here
Having grown up in a family involved in home decor, we witnessed firsthand how beautiful decorative items and fragrances can transform any space into a home, significantly shaping our aesthetic appreciation. This passion inspired us to gather a collection of distinctive pieces that are both elegant and practical.
What We Do
We provide an extensive selection of products, including glassware, pillows, books, and lighting, with a specialty in luxury home fragrances like candles and diffusers. Every item in our store is thoughtfully chosen. Whether you’re searching for an ideal wedding gift, a hostess present, or aiming to bring your design dreams to life, we are your ultimate destination for decor.
What We Care About
At Sarrouka, sustainability and ethical sourcing are fundamental values. We focus on partnering with suppliers who align with our dedication to responsible practices, fostering eco-friendly production methods and fair labor conditions. By upholding these principles, we aim to make a positive impact on the communities we serve and the planet overall.
How We Got Our Name
We chose the name Sarrouka for our online boutique as a tribute to the owners’ beloved grandparents, Salwa and Farouk ‘Rouka’, blending their names into a single, meaningful brand. This name not only reflects our personal connection to our family heritage but also represents our commitment to offering unique and beautiful home decor products that embody our style and taste.
Our Mission
Our mission is to offer distinctive home decor products that infuse joy and beauty into our customers' spaces, helping to create environments that showcase their individuality and evoke warmth and happiness.
